What Is Dynamic Pricing Of Airline Tickets?
The Man Behind the Dynamic Pricing Model-Robert Crandall The word ‘dynamic’ means continuous change. This pricing model of the airline tickets was first developed by Robert Crandall who was the president of American Airlines in 1980s. Robert is credited with many achievements which have made significant impact on the global aviation sector as such. He was the first person who came up with the first frequent flyer program, which almost every airline uses even today with some changes here and there. He was the one responsible for route optimization and adoption of central reservation system. Both of these innovations are being widely used even now, so much so that these form for foundation of functioning of airline industry. Crandall is also the one who is credited with incorporating the practice of overbooking, which has been quite controversial ever since it was initiated. He also pioneered the yield management principles which help in garnering maximum revenue for the airlin...