How does the International flight tickets help to formulate suitable ticketing policy?

 


One of the best ways to determine favorite location of travel for the people is to find out the number of bookings done for that destination. With this reservations data of international flight tickets, you can find out the destinations which are popular among the people in the domestic or in the international circuit. Now, why is this information so important? This information is a great help to devise policies for these segments and increasing the overall revenues. With this data crunching, the agencies and the airline companies are not only able to pinpoint the destinations which sell most but also those which sell less or not at all. This is the starting point of formulating the right policies.

Three key parameters of this data that help in profiling of the customers are-

A)     Nature of the destinations which is travelled to the most, such as whether it is a vacation destination, business center, manufacturing hub, or any other.

B)      Whether there is any clear lead taken by any destination over the next best or not, and whether these are all different from one another in character or not.

C)       Flight class booked. Quite understandably, economy class seats will be more than premium economy, business or first class. However, the destinations for which there is a more than disproportionate increase in the higher class, expensive tickets booked would prove the primacy of that destination.

On analysis of the searching and the booking trends, you would be able to look into marketing gaps which could have improved revenues. The gaps could be by the way of improper communication, absence or inappropriateness of right fares or deals. It could even be a usability or user experience issue which is adversely affecting the online purchase behaviour of visitor.

Business decisions for international air ticketing need to be based on data and a full 360 degree analysis of all controllable and uncontrollable factors shall be done.

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