High Performance Levels of Online Resources Enhance Cheap Flights Bookings

 


Whenever people have to take a flight, they make searches for fares online, or might even call up some of the agencies or airlines. Here we have to understand that the search for the fare happens in most of the cases and then a decision on which ticket to buy and from where is taken. This is the most common behaviour of the prospective passengers. Now, there is a need to dissect this element of ‘searching’ for fares and flights, before going into the ‘purchase’.

The searches happen on websites and mobile application and, therefore, the performance of the platform is highly significant. Most of the websites of travel agencies or the meta search engines received the flights data from global aggregators through API calls, which takes some time to appear. Those who are able to manage quick response times are able to show the searches quickly than others. This is essentially a matter of technological advancement and from where the API has been taken. If the API is taken from a reseller, and not directly from the GDS aggregators, then there are good chances of more response time. Further, the level of cache management also defines the response time.

After this issue is handled with all expertise and care, then comes the part of ‘product’, which means the airlines, flights and fares. Naturally, the flight with the lowest price for a cabin class is the most sought after. All online resources show cheap flights before the expensive ones. Fares have to be managed very carefully, with a number of factors to consider. In most of the flights, there is not much space to manoeuvre in fares. However, there is some elbow room in some of the flights where the price can be commanded subject to the competition mark up on fares.

In all this process, one important aspect which good companies never lose sight of is that of the UI/UX elements of page or screen design. Assuming that the performance of site and the product data is almost similar for some competitors, the one with better UI/UX is slated to have more bookings than the others. Visual appeal, intuitive layout of elements and well organized data attracts more visitors for the use of website or mobile app.

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