Is it Really Unethical to Ask for Positive Reviews from Customers?

For any online business, it is imperative to have a sound online reputation. For any new prospective customer, these reviews guide the purchase behavior. So, if you do not have a good reputation online, then you are bound to lose customers. This is true both for B2B and B2C type of businesses.

For the online B2C businesses, it is a well-known fact that the negative reviews are easy to come by since the unhappy customers will vent out their anger through different social media properties, without wasting time. However, the positive reviews are not so easy to get because a satisfied customer simply goes ahead with life after getting the product or service he wanted. The care to put a positive review on social media is not so much as for the negative reviewer.

A company might be having 5X more positive customers than negative ones, but the negative ones are more prompt in pushing the online reputation down the drain. This puts up a challenge for the companies who are doing legit businesses and are not a scam, to either push for the positive reviews having online limelight or remove the negative ones.

These days no visitor makes an extra effort to know whether the negative reviewer has first raised grievance with the company or not. So, businesses are left with no option but to deploy resources to manage these on all platforms. At the same time, it becomes imperative for them to ask satisfied customers to provide positive reviews. If it were not for proactive engagement with them, the online resources will be full of unfavorable reviews even when the picture is overwhelmingly positive.

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