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  One of the best ways to determine favorite location of travel for the people is to find out the number of bookings done for that destination. With this reservations data of international flight tickets , you can find out the destinations which are popular among the people in the domestic or in the international circuit. Now, why is this information so important? This information is a great help to devise policies for these segments and increasing the overall revenues. With this data crunching, the agencies and the airline companies are not only able to pinpoint the destinations which sell most but also those which sell less or not at all. This is the starting point of formulating the right policies. Three key parameters of this data that help in profiling of the customers are- A)      Nature of the destinations which is travelled to the most, such as whether it is a vacation destination, business center, manufacturing hub, or any other. B)   ...

  Why can’t the airline tickets be fixed? This is a very simple question which has a complex answer. At a very basic level this has to do with revenue optimization. The product being offered is a seat , and there is a limited number of these products. This product has to be sold in such a way that maximum revenue can be gained. In order to seek this basic objective, a number of customer acquisition and retention methods are used. These can be broadly classified as online and offline methods. The most popular offline method is through relationship with the travel agencies. Similarly, there are a number of online marketing methods for achieving this purpose. Add a little complexity to this rather simple formulation by bringing in a number of airline companies which are flying on same routes. The moment this happens, product differentiation is set to become top priority so that customers can differentiate the airline services on the basis of their USPs. One of the most important fac...

  Business class travel is expensive as compared to the economy or premium economy class of travel. The airline charges more from the passengers of this class of travel because of the certain extra privileges and benefits it provides to the passengers. These benefits are generally in the form of the extra seating and legroom space, more entertainment options, more private space, better in-cabin services, access to lounges, priority check-in , free and more check-in baggage and other services. The concept of having a business class is essentially rooted in the need of the business people for having working environment when they are flying, and which is not possible in the economy class cabins. This meant faster access to flight and more comfortable air travel. Since the price of air tickets for the business class is more than the economy class, there is always room for the airline to reduce the prices depending on a number of factors, chief among which is the inability to fill all...